A good product nobody can find is no use to anyone. We work on your visibility on Google and in the answers of AI assistants such as ChatGPT, and on your app’s visibility in the stores.
Devolim handles search visibility for businesses that want their customers to find them, on three fronts: Google (SEO), the answers of AI assistants such as ChatGPT, Gemini or Perplexity (GEO), and the App Store and Google Play (ASO). We start with an audit, then fix the technical issues, write or improve your pages and work on your local presence. Each month, a short report shows what was done and what has moved. We also work on websites we did not build, and we practise ASO on our own apps.
We start from what your customers actually type, then make sure your website or app answers better than the others.
Speed, indexing, errors, structure: what is holding you back, and in what order to fix it.
Pages that answer your customers’ real questions, in their own words.
Business listing, reviews, local pages: being visible where you work.
Title, keywords, screenshots and description to rank higher in App Store and Google Play searches.
Rankings, visits and enquiries tracked over time, so you know what works.
This is the climb we take your website on, one result at a time. The sites shown are fictitious.
Your customers look for you on Google, ask an AI for advice or browse the app stores. We work on all three, separately or together.
Google ranks pages on hundreds of criteria, which fall into three families. Good SEO works on all three at once.
So Google can read your website
Before ranking a page, Google has to find it, read it and understand it. A website that is slow, badly built or blocked by mistake stays invisible, even with good copy.
Answering what your customers search for
Google wants to show the page that best answers a search. We start from the words your customers type, then write pages that answer them clearly.
Showing that people trust you
When other websites talk about you and link to yours, Google sees it as a recommendation. Your customers’ reviews play the same role, especially locally.
Why all three together? A very fast website without useful content does not climb. Good copy on a site Google struggles to read stays hidden. And without any outside recommendation, it is hard to overtake competitors who have been established for years.
When people look for a tradesperson, a restaurant or a practice, Google often shows a map with a few nearby businesses before any websites. This block has its own rules, and we work on it separately.
Google Business ProfileGoogle reviewsNAP consistencyLocal pages, LocalBusinessThe mock-up above is an example: the business and the review are fictitious.
More and more of your customers no longer search only on Google: they put their question straight to ChatGPT, Gemini, Perplexity or Copilot. We work on what these AI assistants read about your business, so they understand it properly and have good reasons to cite it, and we track what they say about it.
When an AI mentions a business, it presents it as a recommendation. Being in its answer means being chosen before any comparison starts. It is separate work, which we carry out alongside SEO for Google.
Our 10 apps live or die by their place in the stores. Title, subtitle, keywords, screenshots, replies to reviews: we test on our own apps, then apply what works to yours.
See our appsEvery situation calls for different work. Here are the most common ones, with what we do and what you end up with.
Your situationYour website does not exist yet, or has only just gone live.
What we do
What you getA website Google understands from the day it launches.
Your situationYou are changing website, platform or domain name.
What we do
What you getYour visitors and rankings carry over to the new website.
Your situationYou know where you want to appear, but your competitors are there ahead of you.
What we do
What you getPages that each target one search, tracked month after month.
Your situationYour customers come from your town, your county or your region.
What we do
What you getA clear local presence, on Google and on Google Maps.
Your situationYou sell online and your products get lost among thousands of others.
What we do
What you getProducts that can appear in Google with their reviews and availability.
Your situationYour app is live, but few people find it when they search.
What we do
What you getAn App Store and Google Play listing that makes people want to install.
“electrician near me”: the person needs someone, quickly and nearby. Google’s map is the first thing that answers.
“how to choose a heat pump”: the person is doing research. A page that answers well brings them back on the day they buy.
“best till system for a restaurant”: the person is weighing up several offers. You need to be on the list.
The person already knows you and types your name. Your website, your listing and your reviews should come up first, and inspire confidence.
What we hand over at the end of the project, explained and ready to use.
SEO is long-term work. Once the foundations are in place, we follow the same cycle every month, and you always know where your website stands.
Search ConsoleImpressionsClick-through rateIndexing404 errorsCore Web VitalsContentTitle tagsInternal linkingBacklinksReviewsLocal citationsMonthly reportRank trackingTechnical fixes can make a difference within a few weeks. Content and authority usually take several months, all the more so when your competitors are numerous and well established.
Nobody decides Google’s rankings for Google. We commit to regular work, measured and explained, and we tell you frankly what is working and what is not.
You will come across them in our reports. Here is what each one means, in a sentence.
keywordWhat a person types into Google. A keyword is often made up of several words.
“roller shutter repair”indexGoogle records a page in its database. A page that is not indexed cannot appear in any result.
Checked in Search Console<title>The clickable title of a page in Google’s results. It is written into the code of each page.
One per page, unique and clearinbound linkA link to your website placed on another website. Google reads it as a recommendation, especially if it comes from a reputable site.
A press article that links to your websiteSearch Engine Results PageGoogle’s results page: links, map, frequently asked questions, images, sometimes ads.
What you see after typing a searchLCP, INP, CLSThree Google measures of how comfortable a page is to use: loading speed, responsiveness to taps, layout stability.
Measured on real visitorslong tailLong, specific searches. Less frequent, but typed by people who know what they want.
“electrician home EV charger”App Store OptimizationSEO for apps on the App Store and Google Play: title, keywords, screenshots, reviews.
SEO, app store editionWhat is holding you back today, measured and ranked by priority.
The pages to create or fix, the keywords to target.
We fix, write and structure.
Rankings, visits and enquiries, measured over time.
Another question? Write to us or call +33 6 52 45 78 89.
Technical fixes can make a difference within a few weeks. Content and authority usually take several months, depending on the competition for the searches you target. We show you how things are moving every month, with the figures to back it up.
It is separate work, on top of SEO for Google. We make sure AI assistants clearly understand your business and find good reasons to cite you, and we track what they say about you month after month.
No, and be wary of anyone who promises it: nobody decides Google’s rankings for Google. What we guarantee is serious work, measured and explained.
Advertising puts you at the top straight away, for as long as you pay for every click. Organic search takes longer, but the visits it brings are not paid per click and keep coming as long as your pages remain the best answers. The two can work together.
Not necessarily. What matters is having pages that answer your customers’ questions. Sometimes that is an article; often it is a better-built service page or a page per town.
Yes, whatever the platform: WordPress, Shopify, Wix or a custom-built site. Some platforms limit what can be changed; we tell you at the audit stage.
Access to your website and to Search Console (we can help you set it up if needed), and a little of your time to tell us about your business. Nobody knows your customers’ questions better than you.
It is SEO for the app stores: making your app appear when someone looks for a solution on the App Store or Google Play. We practise it on our own apps.
An app, a tool, a website, AI or a video: tell us about your idea in two minutes.